Simon Washbrook Director of ALAKLiNE Design and Marketing, Business Support and training for Midlands companies ALAKLiNE Design and Marketing, Business Support and training for Midlands companies
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10 tips for Designing a successful business card

The first thing to remember is that your card is a Marketing tool - when you meet someone for the first time, or a person receives your business card, it is often the first and potentially last impression that they will have of your company. Therefore you should think carefully about your card and what it says about you and your business.

Below are our top 10 Design and Marketing tips for making a successful business card.

 

10 tips for Designing a successful business card Stand out and make a difference - The reality is that most business cards end up being thrown on a desk or put with a stack of other business cards, waiting for the new owner to do something about them. Making your card stand out from the rest by using colour, layout, shape and materials, will help you be remembered and easily found when your services are required.
10 tips for Designing a successful business card Look and Feel - Make sure that the design of your business card is consistent with your existing branding. That way customers will know what to expect from your company and may recognise you from other marketing activities you have done.

Your logo is vital - what does it say about your business?  Do you want businesses to think you are a corporate or home business?  A good logo should be simple, memorable and give an indication as to the type of company you are. Be careful not to get hung up on unnecessary elements. Keep it concise and you are a good way towards success. Having a professional designer create your logo for you, will give you an external perspective on your company and they will also be able to offer an array of experience that you may not have.

Don’t forget that this logo will carry through to any Marketing materials that you produce, so it should be something that reflects your company properly and that you are proud of.

"Simon has a real no-nonsense approach to Marketing, which for someone in sales like me is a real plus. There is no fluff and stuff with the work Simon does and he does it on time as well.” – Steve Wright, Sandler Sales Institute
10 tips for Designing a successful business card

Use the back of your card - It's important to make your business card work as hard as possible for you, so you should not waste any available space, this includes the back. When you do this the content should be very different from the front (which has your contact details on it), here you have the opportunity to promote your branding, put an advert, a notes section, product information or customer testimonials.

Business cards are small and supply us with limited space but it is important space. Don't waste it.

10 tips for Designing a successful business card Don’t forget the basics - It may seem obvious, but I have seen hundreds of business cards and I am always amazed at the information that is missed off.  The basic information that you should included is your name, company name/logo, phone number (office and mobile if appropriate), e-mail and website address. Other information that you can add include your business title, fax number, slogan and products/services. But be careful not to overload your card – less is often more.
10 tips for Designing a successful business card

Website and email - Customers and prospects will want to know your website and email addresses. If you're concerned about spam, have your webmaster set up two email addresses for you - one to put on your business card and give out to potential customers, and another private email address that you only give to a few trusted business associates and friends.

Also make sure you have a professional domain name i.e. www.yourcompany.co.uk. Although the free ones (Hotmail, Yahoo, Sky) may not cost you anything, they will send a clear signal out that you are not serious about your business. If you do not have one, why notcall us to find out if your company address is available.

10 tips for Designing a successful business card Call to action - If you ask a Marketeer what the foundation of any leaflet, website or white paper should be, they should say a ‘call to action’, as this tells the user what you want them to do with it and gives you an element of control! This advice is often forgotten about when it comes to Designing a business card. It may not be as complex as a website, but you can let them know how you want them to contact you or direct them to a specific section of your website, where they can receive your full message.
10 tips for Designing a successful business card

Size matters - Business cards that have the reader squinting or straining to read, are more likely to be thrown away than acted upon. While your preference may be towards a particular font or fitting in every service that you offer, stick to these rules:

  • Use a simple font that is easy to read like Arial or Calibri 
  • Never use a font smaller than 8-10 points
  • Make sure your card is no bigger than the standard size as it will not fit into card holders, scanners and may mean that it is thrown away for convenience.
10 tips for Designing a successful business card

Printing - The weight and texture of your business card is the first thing someone notices when it is handed to them. Handing out a thin, flimsy card will signal that you put little thought and even less effort into the development of it and this will reflect upon your business. Using high-quality cards with an extra finish, such as matt lamination and spot varnish will add the extra wow factor and impress your potential client.

Also whatever you do, DO NOT print out home printed cards, as the message that they give is that you are not taking your business seriously or cannot afford to have them printed properly... Either way it is not a good message to send out to prospective customers. 

10 tips for Designing a successful business card Do it properly - As with any project that your company does, your business card should have careful thought and consideration applied to it. If you do a half hearted job it will show and could lose you business.
10 tips for Designing a successful business card

Final thought - Remember your business card is valuable and designed to make you money, so don’t hand it out willy nilly! Whenever you do hand it out make sure it has a purpose, or you will just end up being spammed or pestered by people who are only interested in selling to you.

 

If you think that your business card is not promoting your company how you would like it to, please call us on 0845 467 1074 or email from the contact page

 
Design & Marketing business support for Midlands company's
Design & Marketing business support for Midlands company's
 
 
Design & Marketing business support for Midlands company's

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